Google Chrome will start Blocking Ads Across Websites Starting From Today

Google chrome adblock

Starting from 15th February, Thursday, Google chrome will start blocking ads including Google’s own annoying ads across websites. Rahul Roy-Chowdhury, Google’s vice president wrote in a blog post that the company aims to keep the web healthy by ‘filtering out disruptive ad experiences.’ Well there could be a lot of confusion regarding this new chrome ad blocking feature, many people thinking that a company which collects their most of the revenue by advertising how can implement such feature. Well, you’re totally wrong, that’s not true at all. Let me clear your doubts.

Recently many users were reporting about unhealthy and annoying ads that kills user’s experience of browsing a website. Google chrome’s ad blocking is designed to filer out most annoying ads such as pop-up ads, large sticky ads, auto-play video ads with sound, and ads that appear on a site with a countdown blocking you before the content loads. Recently there were reports that youtube ads are being used to mine cryptocurrencies, chrome’s adblocking feature will also filter any such harmful ads if found.


types of annoying ad to be blocked by chrome's adblocking filter
types of annoying ad to be blocked by chrome’s adblocking filter

Google will only show ads on a site if it compiles with the usage of better ads standards. Webmasters will get a notification from Google if any such issue is found onto their website, and if they keeps ignoring the notification, chrome will start blocking ads after 30 days on their site. Though sites can be re-reviewed and ads can be re-enabled after bad ads have been addressed.

The Google Blog states,”At a technical level, when a Chrome user navigates to a page, Chrome’s ad filter first checks if that page belongs to a site that fails the Better Ads Standards. If so, network requests on the page — such as those for JavaScript or images — are checked against a list of known ad-related URL patterns. If there is a match, Chrome will block the request, preventing the ad from displaying on the page. This set of patterns is based on the public EasyList filter rules, and includes patterns matching many ad providers including Google’s own ad platforms, AdSense and DoubleClick.”

Depending on how many violations of the Better Ads Standards are found, the site will be evaluated as having a status of Passing, Warning, or Failing. The evaluation status of sites can be checked easily via the Ad Experience Report API. Moreover if you want to check if your site has any such ads, it can be also checked via the Ad Experience Report in Google’s Search Console

In other way Google is trying to convince people not to use third-party adblockers, instead of it, chrome will do the work for them. Chrome will also block ads on mobile devices, the type of ads includes pop-up ads, ads that are displayed before content loads (with or without a countdown), auto-play video ads with sound, large sticky ads, flashing animated ads, full screen scroll over ads, and ads that are particularly dense. Once ads are blocked in Chrome they’ll be filtered at the network level to prevent them even from loading.

This Google’s chromes new ad blocking features aim to improve web ad standards by terminating ad displaying on websites that were failing the better better ads standards. So if you’re a publisher or website owner, nothing to worry about it or even about revenue loss. Google Chrome won’t stripe off ads from your website unless it violates the above conditions. But mainly the ones who use any 3rd party monetizatiton platform rather than using Google adsense would be affected if they doesn’t recheck their implemented ads as those platforms mostly push such annoying type of ads.

If you ask me about what i think, then as per my thoughts creators or publishers will be benefited by this, as when there’s ad blocking filter on chrome then most likely people won’t need to use any add on adblocker applications which stripes off all ads even those which is complied with better ad standards. So your eligible standard ads won’t get blocked by such ad blockers any more, as users only don’t like such annoying ads as we mentioned, not all ads and it’s what google chrome is trying to do.